I make complex products feel simple.
I’m Alex. I design apps and platforms where many people, steps and documents have to move together: property chains, health programs, marketing operations. I map the whole journey first, then design the system that makes it clear.
Case studies
Three products end to end: the problem, the decisions I made and why, and what shipped.
Rello
Turning a fragmented property sale into one chain that clients, agents and lawyers can all follow, from quote to exchange.
Read case study →
Awaken180°
Rebuilding a bare-bones coaching app into a daily companion clients actually want to open.
Read case study →
Agenture
Keeping a dense marketing platform calm: campaigns, deliverables, finance and social in one workspace.
Read case study →How I work
Map the journey first
Before any screens, I map every step, person and handoff to find where people get lost or give up.
Design the system
Components and patterns that work across app, web and marketing, so the product feels like one thing.
Clarity over density
Show the next action, tuck the rest away. Dense data gets calm through hierarchy and spacing.
Build it with the team
I work closely with founders and developers and design for what can actually ship.
Web & brand
Got a product that feels more complicated than it should?
I help teams turn messy, multi-step flows into products people understand. Let's talk about yours.