Hi, I’m Alex.
I’m a product designer with 6+ years of experience, focused on products with a lot of moving parts.
I’ve designed a property transaction app, a health coaching app and a marketing platform, mostly in small teams at Rhapsody Media and JS Guru, working directly with founders and developers. My job is to take a process that feels messy and turn it into something people can follow without thinking.
I also run Hipspace, a branding and web studio. It keeps my visual side sharp, which is why my product work comes with a clear visual direction, not just wireframes.
Right now I’m also building Feelit, my own app about music and mental health.
What I do
Product design
New products from zero, and redesigns of apps that outgrew their first version.
Complex flows
Multi-step, multi-person journeys: transactions, onboarding, programs, approvals.
Design systems
Reusable components that keep app, web and marketing consistent.
Web & brand
Identities and marketing sites that match the product.
Experience
Got a product that feels more complicated than it should?
I help teams turn messy, multi-step flows into products people understand. Let's talk about yours.