The Moving Portal
The Moving Portal launched with zero digital presence. I built the brand and website that made a brand new company look like an established one.
No logo, no identity, no website, in a competitive property market where buyers need to trust you from day one.
Led brand and UX/UI: identity, brand system and the full website.
A documented brand system and a site that guides visitors from awareness straight to enquiry.
Credibility from day one, with no brand to lean on.
The Moving Portal makes RICS home surveys simple to understand, compare and order. Its customers are making major financial decisions, so the company had to look trustworthy immediately, without any existing brand equity.
Answer the visitor’s next question, every time.
The brand is built on three values: professionalism, clarity and approachability. Confident and reassuring, but never cold. The website is a narrative where every section answers the question a visitor is actually asking at that point.
- What is this?Clear value in one line
- How does it work?The steps, simply
- Why trust it?Credibility signals
- How do I start?An obvious next step
Three decisions built the trust.
A logo that works everywhere
Designed to hold up in every context, from the website header to a business card to a digital document.
Trust through colour and type
A clean green palette signals trust and forward movement, paired with a type system built for readability. Colour, type, logo variations and spacing are all documented so the brand scales as the business grows.
The next step is always obvious
The site guides visitors from awareness straight through to enquiry, on desktop and mobile alike.
From blank page to established brand in 4 weeks.
- A logo and identity that work across every touchpoint
- A complete, documented brand system ready to scale
- A website structured to turn visitors into enquiries
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