My focus is on simplifying complexity and creating solutions that actually make sense in use, balancing usability with a strong brand direction.
Get in Touch"Alex was a key part of our design team on the marketing platform build. She worked seamlessly alongside the rest of us, always keeping the bigger picture in mind while staying sharp on the details. Reliable, collaborative, and easy to build on top of."
"I worked with Alex across dozens of projects over three years, and what stood out was how consistent she was, whether she was leading a project solo or working as part of a larger team. She takes ownership without needing to be micromanaged, and she always delivered work I could hand straight to a client with confidence."
"Alex joined us early, back when we were still figuring out what the product even was. She stuck with us through that whole build-up phase, adapting as our direction shifted and never losing momentum. That kind of flexibility is rare, and it made a real difference for us as a young startup."
I've spent 5 years designing across web, mobile, brand identity, and product. What I care about most is pairing creativity and problem solving for products people and companies use in their real, everyday life.
Mostly I work in Figma, along with Claude, I like combining them to think faster and see how my design work in practice.
And when I log off, I'm usually on my bike, writing my first novel, playing guitar, or sketching funny caricatures.
Also, I volunteered as a UI/UX mentor in a women's empowerment program, helping high school and university students step into tech. I guide them from the basics all the way to finished projects for their portfolios, with workshops on career paths and landing that first opportunity in tech.
Where I've worked, what I've learned, and the knowledge I've picked up along the way.