Awaken180° had a proven in person weight loss methodology, but no digital tool to support clients between sessions. Tracking, motivation, and consistency all suffered as a result.
Mapped the full user journey to pinpoint the biggest friction points: onboarding confusion, logging drop off, and motivation loss after week two. Built the information architecture and feature priority around fixing those three moments.
Simplified onboarding to get users to their first action in under 2 minutes. Home screen surfaces only the 3 core daily actions, reducing decision fatigue and making consistency easier. Core actions like logging a meal or checking progress are completable in under 3 taps. Design system built for reuse, so new features can be added without breaking visual consistency.