The Challenge
Agenture set out to give campaign managers a single place to run everything, approvals, deliverables, budgets, and social performance, instead of juggling separate tools and spreadsheets. The challenge was keeping a dense, data-heavy product feeling calm, clear, and easy to move through across very different modules.
The Approach
I worked alongside another designer on the platform, contributing to several key screens. We kept a consistent visual language and shared set of interaction patterns across the dashboard, finance, and social media views, so each module felt like part of the same product rather than a separate tool.
Key Decisions
Leaned on a warm green accent to keep the interface friendly rather than corporate. Used clear cards, generous spacing, and a fixed sidebar so complex data stays scannable at a glance. Reused the same building blocks, stat tiles, tables, status pills, and charts, across every module to keep the whole platform coherent.
